Quote about Microsoft and Google:
Microsoft and Google, and Yahoo to a large extent, are very much consumer-focused. They look at mapping and geospatial visualisation as one more aspect of search. It’s all about spatial search as an augmentation to traditional web search. This is a very exiting field; it concentrates on a global base map for visualisation and association.
They both become active in being able to support embeddable mapping for locator services and they are both spending between $100m - $150m, a year on developing content for that base map. The technology itself is highly optimised for fast visualisation access; it’s not a GIS system.
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